Skybound Entertainment - Quarter Up Studio + Invincible VS Game Announcement Campaign
Objective: Simultaneously announce Skybound’s first in-house game studio, Quarter Up, and its first upcoming release – the 3v3 tag fighter, Invincible VS.
Solution: Worked cross-functionally across both Quarter Up and Skybound’s marketing departments to create multiplatform assets surrounding the game studio and Invincible VS announcements including:
Wrote social post copy (Instagram, TikTok, X, Threads, YouTube) for posts involving Gameplay trailers, Invincible VS Fighter bios, Ultimates, Taunts, Key Art Designs, Design Comparisons, developer diaries, and creator interviews. Ensured voice and tone matched the Invincible IP and catered to intended audiences.
Wrote character bios for each Fighter in the Invincible VS game.
Wrote emails announcing Quarter Up and Invincible VS that encouraged newsletter and favorite platform wish list sign-ups.
Devised questions to be asked to developers and game creators for developer diary and behind-the-scenes videos.
Results: 20MM+ views, 2MM+ engagements, and over 100,000 followers gained across social media in the first week.
Rex Splode social media takeover garnered earned media placements in: IGN, GameSpot, Polygon, TheGamer, Dexerto, Gematsu, GamersHeroes, SteamDeckHQ, Omelete (BR), Shacknews, WorthPlaying, ComicBook, PlayStation social channels.
